At Jakroo, I directed the strategy and production of a professional video library supporting brand awareness, customer education, product adoption, and sales enablement. I led concept development, scripting, storyboarding, filming direction, and post-production across brand campaigns, product demonstrations, and educational content.
The work included commercial brand features, guided tutorials for the 3D Design Center, and content explaining the custom apparel design and manufacturing process. In partnership with marketing, sales, design, and product teams, I translated complex products and workflows into clear, consistent stories for business and consumer audiences.
The resulting library supported product launches, customer education, digital-platform adoption, and sales conversations across multiple stages of the customer journey.
Video Production & Content Strategy
At Jakroo, I directed the strategy and production of a professional video library supporting brand awareness, customer education, product adoption, and sales enablement. I led concept development, scripting, storyboarding, filming direction, and post-production across brand campaigns, product demonstrations, and educational content.
The work included commercial brand features, guided tutorials for the 3D Design Center, and content explaining the custom apparel design and manufacturing process. In partnership with marketing, sales, design, and product teams, I translated complex products and workflows into clear, consistent stories for business and consumer audiences.
The resulting library supported product launches, customer education, digital-platform adoption, and sales conversations across multiple stages of the customer journey.
Video Production & Content Strategy
Drawing and illustration remain an important part of my creative practice and continue to influence how I approach composition, proportion, color, texture, lighting, and visual storytelling.
This selection spans traditional and digital media, subjects, and styles. The work reflects the observational discipline and hands-on craft behind my broader leadership in product experience, brand systems, and creative technology.
Selected Art & Illustration
Selected Art & Illustration
Drawing and illustration remain an important part of my creative practice and continue to influence how I approach composition, proportion, color, texture, lighting, and visual storytelling.
This selection spans traditional and digital media, subjects, and styles. The work reflects the observational discipline and hands-on craft behind my broader leadership in product experience, brand systems, and creative technology.
