PORTFOLIO
Online 3D Design Center Development & Leadership
Led the vision, strategy, and ongoing development of a custom online 3D Design Center for a leading sports apparel manufacturer. Starting as a Graphic Designer in 2011, I identified the need for an intuitive customer-facing design tool and collaborated with developers to build and launch a robust, interactive 3D product configurator. Over the past 15 years, I have directed the complete evolution of this platform — migrating it from Flash to a modern HTML5, CSS, and JavaScript architecture. The Design Center empowers customers to explore hundreds of products, customize colors, patterns, text, clip art, and uploaded graphics in real-time on 3D models, with advanced features including color shuffling, multiple model views, and dynamic studio backgrounds. As Design Services Director, I now lead a team of designers who provide live Pro Assist support, ensuring customers receive expert guidance throughout the design process. This industry-leading application remains one of the most advanced online design systems in the cycling and sports apparel sector, with new AI-powered image generation and automated image processing features currently in development.
Internal Design Workflow System
Led the development of a custom internal design workflow and project management system built specifically for our business needs. Working with frontend and backend developers, I created a robust web-based platform using HTML5, JavaScript, and CSS that replaced previous third-party tools. This system features an intelligent intake process, automated project creation, and smart task scheduling that assigns work based on each designer’s real-time availability and daily capacity. It tracks both new creative designs and revision tasks while providing KPI dashboards, workload monitoring, and detailed monthly reporting on task volume, turnaround times, and production costs.
3D Design Approval Center
Directed the creation of a customer-facing 3D Design Approval Center that delivers a highly visual and interactive review experience. Clients can rotate, zoom, and view their designs on fully rendered 3D models from multiple angles, including men’s and women’s fits, different poses, and product variations. The platform supports clear communication between the customer and account manager, offers two free edits, manages additional edit charges, and allows customers to share designs for team feedback. Once approved, designs are automatically saved to the customer’s locker for purchase or team store use
